Turbocharge Your Home Service Business

With Expert Coaching and Join the BAM University Community! Master Industry-Specific Strategies, Lead Generation, ROAS, and Digital Marketing to Transform Your Business.


Business, Attitude, Mindset

Join Jayson Waller

A master business coach who has built multiple million-dollar companies, including a $1 billion+ empire, and hosts a top 5 podcast!

Discover industry-specific strategies and digital marketing techniques for:

  • Flooring Companies: Boost customer satisfaction with a seamless flooring installation process and targeted lead generation
  • Solar Companies: Maximize ROI with expert solar panel marketing, sales tactics, and high ROAS campaigns
  • Pest Control Companies: Streamline operations to enhance efficiency, grow your clientele, and optimize your online presence
  • HVAC Companies: Implement cutting-edge maintenance techniques, increase customer loyalty, and leverage digital marketing for increased leads
  • Windows Companies: Optimize product offerings for energy efficiency, aesthetics, and maximize your online visibility
  • Roofing Companies: Improve your reputation with outstanding craftsmanship, quality materials, and effective lead generation strategies

As a member of the BAM University Community, you'll:

  • Connect with like-minded entrepreneurs to share insights and strategies
  • Gain access to exclusive resources and expert guidance
  • Collaborate with industry leaders to accelerate your business growth


"Joining Jayson Waller's coaching program and the BAM University community has been a game-changer for my flooring business. The industry-specific strategies and digital marketing techniques helped us double our leads and increase our customer satisfaction. A must-join for any entrepreneur!" - Sarah M., Flooring Company Owner

"The expert guidance I've received from Jayson Waller and the connections I've made through BAM University have skyrocketed my solar business. Implementing his strategies, my ROI and ROAS have improved significantly. I can't recommend this program enough!" - Mark T., Solar Company CEO

"As an HVAC company owner, I can't express how much Jayson Waller's coaching and BAM University have helped me grow. From streamlining operations to enhancing our digital marketing efforts, we've seen a huge increase in leads and customer loyalty. This community is invaluable!" - Alex R., HVAC Business Owner

"Jayson Waller's coaching program and the BAM University community have had a tremendous impact on my pest control company. Not only have we improved our operations, but we've also seen substantial growth in our online presence and lead generation. It's truly transformative!" - Lisa K., Pest Control Company Founder

Year-Long Coaching Curriculum for Entrepreneurs

Quarter 1: Laying the Foundation

Month 1: Business Fundamentals

  • Week 1: Developing a strong business plan and setting SMART goals
  • Week 2: Market research and identifying target audience
  • Week 3: Crafting a unique value proposition and brand identity
  • Week 4: Legal and financial considerations for startups

Month 2: Operations and Processes

  • Week 1: Setting up efficient systems and processes
  • Week 2: Supply chain and inventory management
  • Week 3: Hiring and building a high-performing team
  • Week 4: Customer service and experience strategies

Month 3: Sales and Marketing

  • Week 1: Sales techniques and strategies
  • Week 2: Developing a compelling marketing plan
  • Week 3: Mastering online marketing and social media
  • Week 4: Networking and building strategic partnerships

Quarter 2: Scaling and Growth

Month 4: Lead Generation

  • Week 1: Identifying and targeting high-quality leads
  • Week 2: Online lead generation strategies
  • Week 3: Offline lead generation techniques
  • Week 4: Nurturing leads and tracking success metrics

Month 5: Maximizing ROAS

  • Week 1: Understanding and tracking key ROAS metrics
  • Week 2: Budget allocation and optimizing marketing spend
  • Week 3: Evaluating and improving marketing channel performance
  • Week 4: A/B testing and data-driven decision-making

Month 6: Digital Marketing Mastery

  • Week 1: SEO strategies for increased online visibility
  • Week 2: Content marketing and blogging
  • Week 3: Email marketing and automation
  • Week 4: Social media advertising and influencer partnerships

Quarter 3: Building a Strong Brand

Month 7: Brand Strategy

  • Week 1: Defining and refining your brand's mission and values
  • Week 2: Visual branding elements and consistency
  • Week 3: Developing brand voice and messaging
  • Week 4: Brand storytelling and emotional connection

Month 8: Reputation Management

  • Week 1: Monitoring and managing online reviews
  • Week 2: Addressing negative feedback and improving customer satisfaction
  • Week 3: Building brand credibility and trust
  • Week 4: Public relations and media outreach

Month 9: Customer Retention and Loyalty

  • Week 1: Analyzing customer lifetime value and churn rate
  • Week 2: Implementing loyalty programs and incentives
  • Week 3: Personalization and customer segmentation
  • Week 4: Proactive customer communication and support

Quarter 4: Financial Planning and Expansion

Month 10: Financial Analysis and Optimization

  • Week 1: Understanding key financial statements
  • Week 2: Cash flow management and forecasting
  • Week 3: Cost reduction and profitability analysis
  • Week 4: Pricing strategy and revenue optimization

Month 11: Raising Capital

  • Week 1: Assessing funding needs and options
  • Week 2: Preparing a compelling pitch deck
  • Week 3: Networking and connecting with potential investors
  • Week 4: Negotiating and closing funding deals

Month 12: Expansion and Diversification

    • Week 1: Identifying and evaluating new market opportunities
    • Week 2: Developing a market entry strategy
    • Week 3: Scaling operations and resources for growth
    • Week 4 annual review of all success and losses and plan for next year forecast

Month 1: Business Assessment and Goal Setting

  • In-depth business analysis to identify strengths, weaknesses, opportunities, and threats (SWOT)
  • Setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) for the year
  • Creating an action plan to reach those goals

Month 2: Branding and Identity

  • Defining your unique selling proposition (USP)
  • Developing a strong brand identity (logo, colors, messaging)
  • Crafting a compelling brand story

Month 3: Digital Marketing Foundations

  • Building an effective website optimized for conversions
  • Setting up and managing social media profiles
  • Creating content that engages and converts visitors

Month 4: Lead Generation and Sales Funnels

  • Implementing strategies for generating high-quality leads
  • Designing and optimizing sales funnels for maximum conversion rates
  • Nurturing leads through email marketing and automation

Month 5: Search Engine Optimization (SEO) and Online Advertising

  • Optimizing your website for organic search results
  • Launching targeted ad campaigns on Google and social media platforms
  • Analyzing and refining campaigns to maximize ROAS

Month 6: Customer Acquisition and Retention

  • Developing strategies to attract new customers
  • Implementing customer loyalty programs
  • Managing customer feedback and online reputation

Month 7: Financial Management and KPIs

  • Understanding your business's financial health
  • Identifying and tracking key performance indicators (KPIs)
  • Implementing budgeting and forecasting best practices

Month 8: Operational Efficiency

  • Streamlining and automating business processes
  • Implementing project management tools and techniques
  • Outsourcing and delegating tasks for maximum productivity

Month 9: Scaling and Growth Strategies

  • Identifying opportunities for expansion and growth
  • Developing a strategic plan for scaling your business
  • Managing risks and challenges associated with growth

Month 10: Team Building and Leadership

  • Hiring and retaining top talent
  • Cultivating a positive company culture
  • Developing leadership skills and effective communication

Month 11: Networking and Partnerships

  • Building strategic alliances and partnerships
  • Leveraging networking opportunities to grow your business
  • Collaborating with other entrepreneurs for mutual growth

Month 12: Review and Future Planning

    • Evaluating your progress toward your one-year goals
    • Identifying areas for improvement and further growth
    • Setting new goals and creating an action plan for the next year

This curriculum provides a comprehensive, step-by-step plan to help entrepreneurs transform their businesses and achieve sustainable growth over the course of one year. Adjustments can be made based on each entrepreneur's unique needs and industry requirements.

Welcome to the Buffalo Attitude Mindset (BAM)
group call and community

The heart and soul of our powerful coaching program and mastermind. As a member, you'll experience an engaging, supportive, and results-driven environment designed to propel your business forward.

Group Call Experience:

Bi weekly, join our live group calls led by Jayson Waller, where you'll dive deep into critical business topics, strategies, and growth techniques. These interactive sessions provide an opportunity to:

  1. Gain valuable insights from Jayson Waller and guest experts.
  2. Discuss and troubleshoot real-life business challenges.
  3. Share your progress, celebrate your successes, and learn from your setbacks.
  4. Participate in hot seat sessions, where you'll receive personalized advice and constructive feedback.
  5. Stay accountable to your goals and commitments with regular check-ins and updates.

Elite One-on-One Coaching:

For those seeking personalized attention and accelerated growth, we offer an exclusive Elite One-on-One Coaching package with Jayson Waller. This tailored coaching experience includes:

  1. In-depth business analysis and goal setting to create a customized action plan.
  2. Regular private coaching sessions with Jayson Waller for personalized guidance and mentorship.
  3. Direct access to Jayson for prompt support and feedback on pressing business matters.

BAM Community:

As a BAM member, you'll gain access to our vibrant and exclusive online community of like-minded entrepreneurs. In this collaborative space, you can:

  1. Network with fellow BAM participants, fostering new partnerships and collaborations.
  2. Share resources, tools, and experiences to support each other's growth.
  3. Engage in meaningful discussions and exchange innovative ideas.
  4. Seek advice, guidance, and encouragement from peers who understand the challenges of entrepreneurship.
  5. Celebrate your achievements and milestones alongside others who share your ambition and drive.

15-Minute Coaching Consult:

Not sure which coaching option is right for you? Book a complimentary 15-minute coaching consult with Jayson Waller to discuss your business needs and determine the best path to success.

Join the Buffalo Attitude Mindset coaching program and mastermind today to unlock the power of our group calls, community, and elite coaching options. Together, we'll charge forward and conquer the entrepreneurial world!